I just turned on the TV in the living room and the first thing I hear is an annoyingly catchy song that i know will be in my head for the foreseeable future. "Sweet." I think. Whats this? It was an advert. So i promptly turned the TV back off and came online to do some YouTube surfing. Just to see what other little gems I could uncover...
I found so many good adverts. Not your bloody bog standard bingo or insurance advert but some really clever ones, mainly ones advertising cars or mobile networks. Where the hell do these people get these ideas? And the music on these adverts is top notch. I won't deny I have googled many an advert to find out what the song is just because I just cannot get it out of my head!
So here are a selection of adverts that I thought were pretty impressive...
So there's a small selection.
But, I think it's only fair that Sony get a mention with the collection they've made. The advert witht he bouncing balls that made 'Heartbeats' by Jose Gonzales a hit, remember that one?
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Saturday, 25 April 2009
Pirates on a sinking ship.
The four founders of popular file-sharing website Pirate Bay, Frederik Neij, Gottfrid Svartholm Warg, Carl Lundstrom and Peter Sunde, have been sentenced to a year in jail after being found guilty of copyright offences.
Pirate Bay is a site that offers files for download to thousands of users, from the new albums or films to a collection of games for a games console.
On top of the prison sentence, they have been ordered to pay fines to the overall sum of $4.5m (£3m) to a number of record companies including EMI and Sony Music Entertainment. However, the damages they w ordered to pay fell short $17.4m of what the record companies were asking for.
The group were found to have assisted copyright violations by allowing thousands of users to download and share copyrighted files.
Whilst record companies have welcomed the action taken by a court in Sweden, the group have described the verdict as "bizarre" and Sunde said he would refuse to pay the fine.
Pirate Bay is a site that offers files for download to thousands of users, from the new albums or films to a collection of games for a games console.
On top of the prison sentence, they have been ordered to pay fines to the overall sum of $4.5m (£3m) to a number of record companies including EMI and Sony Music Entertainment. However, the damages they w ordered to pay fell short $17.4m of what the record companies were asking for.
The group were found to have assisted copyright violations by allowing thousands of users to download and share copyrighted files.
Whilst record companies have welcomed the action taken by a court in Sweden, the group have described the verdict as "bizarre" and Sunde said he would refuse to pay the fine.
Speaking to the BBC, the chairman of industry body the International Federation of the Phonographic Industry (IFPI) John Kennedy said the verdict sent out a clear message."The Pirate Bay did immense harm and the damages awarded don’t even come close to compensation, but we never claimed it did. There has been a perception that piracy is OK and that the music industry should just have to accept it. This verdict will change that."
In my eyes, while this case is getting so much media coverage, file-sharing sites are going to be overwhelmed with people searching for TPB and finding out how easy it is to download what they want without the ski-high price tag that comes with buying it on the high street or online.
I doubt that there will be a high level on consistency so there will still be P2P sites out there and it seems a general opinion that the Pirate Bayers will be rearing their heads again soon...
Monday, 13 April 2009
VM vs WWW
Van Morrison - Rock legend, the undisputed grumpy man of rock and now VM is tackling online piracy head on. VM employed anti-piracy firm Web Sheriff to target YouTube videos and fansites that he hadn't endorsed. Even YouTube videos of VM covers posted by fans must now credit VM's record company.
Franz Ferninand have also recently used Web Sheriff to scour the internet to deal with leaks of their latest album.
Web Sheriff's clients include record labels, music publishers, pop stars, film companies, film stars, celebrities, sports personalities to name just a few from a long list.
Former music industry lawyer, John Giacobbi, who runs Web Sheriff, told Q magazine:
"With genuine fansites, we'll offer them one or two tracks to post in exchange for removing an album. We don't want to alienate enthusiasts."
"With genuine fansites, we'll offer them one or two tracks to post in exchange for removing an album. We don't want to alienate enthusiasts."
VM, however, staying true to character, was much more thorough, leaving only one fansite and the official VM site in tack.
Wednesday, 1 April 2009
Sheffield's climate is changing...
Sheffield’s climate is changing, wetter winters and summers and higher temperatures all year round.What are you doing to help save the planet?
Janice, Cleaner, 55 from Sheffield, said: “I have to admit, I probably don’t do enough. We got some energy saving light bulbs just before Christmas but that’s about it. My kids always come back from school with stories about the effects of climate change. I think it’s good that they are aware of what’s going on and what we should be doing to help. Maybe I should listen to them more from now on.”
Pradeep, Business Manager, 29 from Sheffield, said: “We have just had our company buildings fitted with motion sensors so the lights only come on for a certain amount of time after they have detected movement. We also try to use paper and other stationary from sustainable sources. We try to be as energy efficient as is possible but there are areas we could improve on and we are trying to find ways to sort this in the near future.”
Ways to combat climate change - Some useful websites:
Sheffield felt the effects of climate change first hand in the summer of 2007 when there were terrible floods.
pic: BBC
pic: Safecoast
The world’s climate has become huge in the media world; an abundance of advice, proposals from the government and, most of all, warnings. But are we listening to these warnings? Are we changing our ways to help try and combat climate change and to save the planet and, more importantly, are we working on a local scale to help the bigger picture?
Elspeth, Kitchen Supervisor, 41 from Sheffield, said: “At work, the environment is high on our agenda. As I work in a school we are always working with the local authorities to help encourage the children to recycle. I try to do as much as I can at home too. We’ve just switched to energy saving light bulbs throughout the house and we have a ‘no standby’ rule too.”
Rodney, Retired, 75 from Sheffield, said: “I am a keen gardener so I always try and put as much on my garden as I can and my wife always separates our rubbish. I remember when we had proper seasons, that were distinctly different from each other but now we really can’t tell. We get snow in the spring/summer seasons! The effects of climate change are becoming very apparent.
Lauren, Student, 18 from Hull, said: “When I used to live at home I didn’t really take much notice of leaving things on standby but now I turn everything off. The effects of climate change are evident worldwide and are really hard hitting. I have completely changed my attitude over the past few months.”
Janice, Cleaner, 55 from Sheffield, said: “I have to admit, I probably don’t do enough. We got some energy saving light bulbs just before Christmas but that’s about it. My kids always come back from school with stories about the effects of climate change. I think it’s good that they are aware of what’s going on and what we should be doing to help. Maybe I should listen to them more from now on.”
Jillian, Voluntary worker, 67 from Sheffield, said: “I have always recycled. Living on my own means that there aren’t many appliances on in my house, so I don’t have a problem with things being left on standby. The main thing I am guilty of is using my car to make journeys that I could probably make by foot or even by bus.”
Pradeep, Business Manager, 29 from Sheffield, said: “We have just had our company buildings fitted with motion sensors so the lights only come on for a certain amount of time after they have detected movement. We also try to use paper and other stationary from sustainable sources. We try to be as energy efficient as is possible but there are areas we could improve on and we are trying to find ways to sort this in the near future.”
Ways to combat climate change - Some useful websites:
While doing my vox pop I found it quite hard to get people to stop and talk to me. I think so many people are approached by people asking them to donate money or to sign up for things that this puts a lot of people off. After a while of being in my location I did manage to gather some good quotes. The general outcome of my vox pop pleased me although I did have problems with people allowing me to take their picture, so I resorted to not using pictures as I found this made people a lot more willing to talk to me.
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